Rizhao is a rising port city along the coast of China. The name of Rizhao originated from an old saying that "It was the first to get the sunshine". Rizhao is one of the 15 coastal cities designated by the State Council for major construction. With two ports connecting with the world and one railway linking Asia with Europe, Rizhao is also the Eastern Bridgehead of the New Euro-Asia Continental Bridge.

Rizhao is located at the southern end of Shandong Peninsula along the coast of the Yellow Sea, facing Korea and Japan across the sea in the east. It has Donggang District, Ju County, Wulian County, Lanshan District, Rizhao Economic and Technological Development Zone and Shanhaitian Tourism & Vacation Zone under its jurisdiction. The city has a total area of 5310 sq.km, coastline of 100 km and a population of 2.78 million. The superior geographic location, favorable eco-environment, abundant resources and improving urban functions bring vitality to Rizhao.

As a new rising coastal tourist city, Rizhao enjoys excellent ecological environment, beautiful sceneries and favorable climate. It is the ideal place for holidays and relaxation. Rizhao is reputed to "blue sky, jade-green sea and golden beach". it boasts the longes fine sandy beach along the coast of China. Stretching as long as over 60 kilometers, the golden sandy beach enjoys the good reputation of No.1 Golden Beach in China. Rizhao is time-honored city with profound culture and abundant natural beauties. It has many famous scenic spots in Rizhao, such as Rizhao Seaside National Forest Park, Olympic Water Sports Park, Wulian Mountain Scenic Area, Fulai Mountain Scenic Area,etc.In December 2003, Rizhao was designated as TopTouristCity of China approved by State Tourist Administration.